Jack Maguire founded Maguire Associates in 1983, and since then he has served hundreds of clients and contributed to the evolution of marketing in higher education. Jack holds a Ph.D. in theoretical physics from Boston College and received a post-doctoral fellowship from Rice University. Author of over 50 papers and books, he co-authored with his Maguire Associates colleague, Larry Butler, a book on a “systems” approach to enrollment management entitled EM=C²: A New Formula for Enrollment Management. Jack has served as a trustee of United Cerebral Palsy Associations, the College Board, and is currently on the Board of Overseers of the USS Constitution Museum. His son is named John Kennedy Maguire and he has 8 children, 13 grandchildren, and 3 great-grandchildren.