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After the 1964 electoral landslide, President Lyndon Johnson’s political position changed considerably. With a larger liberal majority in both houses of Congress secured, Johnson believed he now had an electoral mandate to move forward on the issue of civil rights. He wasted no time in setting a marker for his goals. In his 1965 inaugural address, Johnson intimated that he would pursue a more aggressive approach concerning a variety of social issues. Such rapid change would require moral fortitude:

If we fail now, we shall have forgotten in abundance what we learned in hardship: that democracy rests on faith, that freedom asks more than it gives, and that the judgment of God is harshest on those who are most favored.1

Johnson also stated in the speech that any attempt to deny justice to fellow citizens based upon the color of their skin constituted a betrayal of America and its ideals.2

Less than two months later, on March 7, 1965, protestors led by civil rights leaders John Lewis and Rev. Hosea Williams were attacked by state police, local law enforcement, and an organized posse as they tried to cross the Edmund Pettus Bridge in Selma, Alabama. This violent episode would come to be known as “Bloody Sunday.” Despite the success of the 1964 Civil Rights Act, many state and local governments refused to comply with federal law. As a result, civil rights leaders and activists continued to protest voter inequality and suppression and were drawn to Selma because only two percent of the city’s Black population had successfully been able to register to vote.3

An Alabama state trooper beats John Lewis as other marchers run toward the Edmund Pettus Bridge.

© 1965 Spider Martin

Public reaction was swift, due in large part to the abundance of images that documented “Bloody Sunday.” Television cameras had captured the assault and by that evening, Americans witnessed the violence as they watched the evening news.4 On March 9, 1965, President Johnson issued a statement in which he promised that experts were drafting federal legislation to protect voting rights. Once he had reviewed the draft and provided his input, he vowed to deliver the proposed legislation to Congress as a “special message.”5

On March 11, 1965, civil right demonstrators engaged in a sit-in at the White House. After arriving at the White House through the visitor entrance during public tour hours, the twelve protestors sat down on the Ground Floor, near the Library and Vermeil Room. Public tours were terminated during the protest as a precautionary measure. In the afternoon, the demonstrators moved to the East Garden Room. After several hours, President Johnson instructed the Secret Service to remove the individuals from the White House. However, demonstrations continued outside in Lafayette Park to draw attention to the violence in Alabama.6

After the violence in Selma, twelve protestors occupy the East Garden Room of the White House on March 11, 1965.

Lyndon B. Johnson Presidential Library and Museum/NARA

On March 13, President Johnson met with the Governor George Wallace of Alabama in the Oval Office. Others in attendance included Attorney General Nicholas Katzenbach, special assistant and speechwriter Richard Goodwin, and White House special advisor Jack Valenti. Wallace asked Johnson to end the demonstrations in Alabama; Johnson responded by showing him photographs documenting police brutality. During the conversation, Johnson tried to appeal to Wallace’s sense of history, arguing that his legacy was more important than any immediate political advantage he might gain by opposing voting rights for Black Americans. Wallace agreed to allow another demonstration in Alabama and protect the protestors. He exited the White House and did not join Johnson in a press conference afterwards.7 Later, in his memoirs, Johnson concluded that the meeting with Wallace at the White House “proved to be the critical turning point in the voting rights struggle.”8 Attorney General Nicholas Katzenbach called the meeting “the most amazing conversation I’ve ever been present at.”9

President Johnson believed that Selma provided an excellent opportunity for passage of a voting rights bill with provisions that would not be diminished by extensive compromise in Congress. He met with congressional leaders on March 14 in the Cabinet Room of the West Wing and decided that a joint address to Congress was necessary to show his support of the proposed legislation.10

Valenti directed Goodwin to draft Johnson’s speech before Congress. Goodwin had about eight hours to write a complete draft for the president. In fact, the speech was finished so late in the evening, Johnson delivered it from a typewritten copy rather than a teleprompter.11 It is often viewed as Johnson’s “greatest oratorical triumph.”12 The formal title of the address was “The American Promise” but it came to be known as the “We Shall Overcome” speech. Johnson instructed Goodwin that in the text of the speech, he “wanted to use every ounce of moral persuasion the Presidency held.”13

Alabama Governor George Wallace meets with President Lyndon Johnson at the White House.

Alabama Department of Archives and History

Given on March 15 in the chamber of the House of Representatives, over 70 million Americans watched on television.14 President Johnson made it clear that he was addressing all Americans in the speech, not only southerners or African Americans:

There is no Negro problem. There is no Southern problem. There is no Northern problem. There is only an American problem.15

The issue at hand was voting rights, yet Johnson made it clear it was the most intrinsic principle of the American promise that motivated his words and justified action:

Our mission is at once the oldest and the most basic of this country: to right wrong, to do justice, to serve man.16

The problem of voting rights was not something the African-American community should bear alone. Instead, all citizens needed to consider it as their cause:

What happened in Selma is part of a far larger movement which reaches into every section and State of America. It is the effort of American Negroes to secure for themselves the full blessings of American life. Their cause must be our cause too. Because it is not just Negroes, but really it is all of us, who must overcome the crippling legacy of bigotry and injustice. And we shall overcome.17

Johnson grounded his arguments about voting rights within a broader moral context. While the immediate issue was ensuring voting rights for all Americans, the larger purpose was fulfilling America’s moral mission. The broadening of the scope enabled Johnson to move past the imminent crisis of Selma to a grander, more inclusive vision that emphasized unity rather than division.18

Finally, the inclusion of the line “we shall overcome” bolstered Johnson’s status within the Civil Rights Movement. The line came Pete Seeger’s civil rights folk anthem. Seeger stated he first heard the line sung by striking African American tobacco workers in the 1940s. Some believed that Johnson had co-opted the phrase for his own political purposes, but civil rights activist John Lewis, who watched the speech with Dr. Martin Luther King, Jr., remarked that King wiped away a tear when Johnson uttered the famous phrase.19

Watch an excerpt of President Lyndon B. Johnson's special message to Congress.

Credit: Lyndon B. Johnson Presidential Library and Museum/NARA

The speech was met with praise and accolades. Within twenty-four hours, the White House reportedly received 1,436 telegrams in support of Johnson’s stance, with only 82 telegrams against. Furthermore, a public opinion poll taken immediately after the address recorded that 76 percent of Americans were in favor of the proposed Voting Rights Act (VRA), with 16 percent against.20 Despite these early signals of support, Governor Wallace refused to mobilize the state National Guard to protect demonstrators in Alabama. Left without a viable option, President Johnson signed an executive order to mobilize and federalize the National Guard to provide such enforcement.21

Unfortunately, the violence did not stop. On March 25, 1965, Mrs. Viola Liuzzo, a white woman driving protestors between Selma and Montgomery, was shot and killed. The next day at 12:40 pm, President Johnson appeared in the East Room of the White House to give a televised address about the murder. The FBI had already arrested four suspects who were also members of the Ku Klux Klan. Joined by FBI Director J. Edgar Hoover, Johnson denounced the Klan and announced he would seek legislation to bring its activities “under effective control of the law.”22

Johnson, who had served in the House and the Senate before becoming Vice President and President, lobbied Congress hard to support the proposed Voting Rights Act. It passed the Senate on May 25, 1965, easily securing cloture with a 77 to 19 bipartisan vote.23 The legislation then moved to the House of Representatives, which passed it on July 9, 1965 with a vote of 333 to 85. On August 6, 1965, President Johnson signed the Voting Rights Act into law at the United States Capitol, with civil rights leaders and congressional proponents alongside him.24

President Johnson signs the Voting Rights Act at the United States Capitol on August 6, 1965.

Lyndon B. Johnson Presidential Library and Museum/NARA

The VRA made racial discrimination in local, state, and federal elections illegal. It also banned poll taxes and literacy tests. Lastly, it mandated oversight of nine southern states, which had historically prevented African Americans from exercising the right to vote. According to a longitudinal analysis of southern voting rolls, registration amongst African Americans increased dramatically in the region. Much of the impact was immediate. For example, Alabama increased its Black voter registration from 23.0% in 1964 to 56.7% in 1968; Louisiana increased from 32.0% to 59.3%; and Mississippi increased from 6.7% in 1964 to 59.4% in 1968. Also, the number of elected Black leaders in the region increased significantly.25

Johnson understood the historical significance of the 1965 Voting Rights Act and considered it the most important accomplishment of his presidency. In a recorded telephone conversation on January 15, 1965 with Dr. King, Johnson explained how critical it was to pass voting rights legislation:

And if we do that, we’ll break through—it’ll be the greatest breakthrough of anything, not even excepting the ’64 Act. I think the greatest achievement of my Administration. I think the greatest achievement in foreign policy, I said to a group yesterday, was the passage of the 1964 Civil Rights Act. But I think this’ll be bigger. Because it’ll do things that even the ‘64 Act couldn’t do.26

This article was originally published April 8, 2021

Footnotes & Resources

  1. Lyndon Baines Johnson. “Inaugural Address.” January 20, 1965. The Avalon Project, Yale Law School. https://avalon.law.yale.edu/20...
  2. The exact quote from the speech is: “Justice requires us to remember that when any citizen denies his fellow, saying, "His color is not mine," or "His beliefs are strange and different," in that moment he betrays America, though his forebears created this Nation.”
  3. “Selma to Montgomery March.” The Martin Luther King, Jr. Research and Education Institute. Stanford University. https://kinginstitute.stanford...
  4. Klein, Christopher. “How Selma’s ‘Bloody Sunday Became a Turning Point in the Civil Rights Movement.” History. July 18, 2020. https://www.history.com/news/s...
  5. “On This Day in History: March 9, 1965.” LBJ Presidential Library. http://www.lbjlibrary.net/coll...
  6. For the detailed story of the sit-in protest at the White House, see Lina Mann, “Civil Rights Protests and the White House.” The White House Historical Association. https://www.whitehousehistory....
  7. Ellis, Sylvia. 2013. Freedom’s Pragmatist: Lyndon Johnson and Civil Rights. University Press of Florida, p. 203-204: “March 13, 1965 Press Conference at the White House.” The Miller Center at the University of Virginia. https://millercenter.org/the-p...
  8. Johnson, Lyndon Baines. 1971. The Vantage Point. Holt, Rinehart and Winston, p. 163.
  9. Updegrove, Mark E. 2012. Indomitable Will: LBJ in the Presidency. Crown Publishers, p. 140.
  10. Ellis, p. 204; President’s Daily Diary, LBJ Presidential Library, March 14, 1965. http://www.lbjlibrary.net/coll...
  11. Zelizer, Julian. “LBJ and the Speech That Changed America.” The Atlantic. March 12, 2015. https://www.theatlantic.com/po...
  12. Ellis, p. 205.
  13. Johnson, Vantage Point, p. 164.
  14. Zelizer.
  15. “President Johnson’s Special Message to Congress: The American Promise.” LBJ Presidential Library. March 15, 1965. http://www.lbjlibrary.org/lynd...
  16. Ibid.
  17. Ibid.
  18. Shogan, Colleen J. 2006. The Moral Rhetoric of American Presidents. Texas A&M Press, pp. 164-65.
  19. The song may originate from “If My Jesus Wills” by Louise Shropshire, who wrote many hymns at her Baptist church in Cincinnati. The song “We Shall Overcome” is now in the public domain due to a lawsuit resolved in 2018. https://www.npr.org/2018/01/27/581343567/-we-shall-overcome-ruled-public-domain-in-copyright-settlement
  20. Ellis, p. 205.
  21. Johnson, Lyndon Baines. “Executive Order 11207 – Providing Federal Assistance in the State of Alabama.” The American Presidency Project. UC Santa Barbara. https://www.presidency.ucsb.ed...
  22. Johnson, Lyndon Baines. “Televised Remarks Announcing the Arrest of Members of the Ku Klux Klan.” March 26, 1965. The American Presidency Project. UC Santa Barbara. https://www.presidency.ucsb.ed...
  23. Cloture signifies the end of debate in the Senate. At the time of passage of the Voting Rights Act, two-thirds of Senators (typically 67) had to agree to end debate to move the legislation to a vote on final passage. In 1975, Rule XXII of the Senate was changed to lower the cloture threshold to three-fifths, or typically 60 votes.
  24. Most bill signings take place at the White House. However, Johnson chose the United States Capitol for two reasons. First, it “dramatized” the importance of the bill. Second, he wanted to give credit to Congress for its work on the legislation and passing it. See Vantage Point, p. 166.
  25. Alt, James E. 1994. “The Impact of the Voting Rights Act on Black and White Voter Registration in the South.” In Quiet Revolution in the South. Chandler Davidson, Bernard Grofman, eds. Princeton University Press, p. 374.
  26. “Conversation with Martin Luther King.” January 16, 1965. Secret White House Tapes: Lyndon Johnson Presidency. Miller Center. University of Virginia. https://millercenter.org/the-p...

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